Wella Professionals Elements Renewing Gentle Shampoo is a vegan, sulfate-free formula that gently cleanses while preserving the hair’s natural moisture and vitality. Infused with aloe vera and 91% naturally derived ingredients, it delivers a rich, luxurious lather that smooths, softens, and enhances shine without stripping hydration. Perfect for daily use, this dermatologist-tested shampoo is ideal for all hair types, even sensitive scalps. It visibly improves hair texture, reduces frizz, and promotes long-lasting smoothness—leaving your hair feeling refreshed, silky, and up to 30% smoother. Clean, conscious care with zero animal testing.